We are super proud to announce that Juno is now a Pending B Corporation. Over the next 12 months, we will be working towards becoming a full Certified B Corporation.
Here’s what this means for Juno, in the words of co-founder Michael Wilkinson, who led the process.
What is a B Corp?
B Corporations are businesses that meet the highest standards of social and environmental performance, transparency, and legal accountability to balance profit and purpose.
Why was it important for us to do?
We firmly believe that it’s our responsibility to use business as a force for good. We are working towards reduced inequality, a healthier environment, stronger communities, and the creation of high-quality jobs with a purpose. Financial growth is obviously important to us but we also want to use profits and growth for a greater end.
B Corp Certification is also a way for us to show that we are committed to both shareholder and stakeholder success. This has already proved invaluable in helping us communicate our values to customers and investors, as well as attract talent. We are certain that it will help us retain talent and provide a framework for positive growth as we progress.
How is it going to separate us from other startups?
Becoming a B Corp is bigger than us and we would be ecstatic if other businesses signed up to join us. Whilst there are more than 1,700 B Corporations in 50 countries, this is only a tiny fraction of global SMEs. I want to encourage them all to join this community.
We are still early on our journey to full B Corp certification and have a year to ensure that we meet the criteria.
The process to date has been incredibly valuable as a supplement to our ongoing diversity and inclusivity programme. We know this puts us in a strong position for growth and have received warm support from an increasingly motivated team. So far, we have:
- Updated our values and mission
- Improved our customer journey
- Started engaging with our staff, investors, and wider stakeholders to direct our growth and benefit from our joint success
We know we have a long way to go to cross the performance threshold and demonstrate that we are following a different governance philosophy than a traditional shareholder-centered corporation. And most importantly, that we are acting upon it.