Behind the business is the series where we bring you a different founder to share their experience of starting and running a business. One of the ways we want to bring to the light diverse companies is by speaking to LGBTQ+ owned businesses. This is particularly relevant during #Pride month, but it is a commitment that we make for the whole year. If you would like to be featured, get in touch via [email protected] or Twitter.
This week I sat down with Jules, founder of Binge Designs, a fashion brand inspired by Pop Culture. I discovered Binge Designs early in the first lockdown through Twitter, and since then I have loved following their inspired designs and trusting them to provide me with facemasks that make wearing this forced accessory more enjoyable. They work with a variety of businesses, from huge retailers like Primark to drag performers and smaller artists.
What inspired you to set up Binge Designs?
What have been your biggest challenges?
Risk is a massive challenge. In fashion, a design can either sell well or utterly flop. I mitigate this by printing on-demand, so a failed product doesn’t leave me stuck with 300 dud products. I also don’t believe in keeping large stocks of things because this can lead to “throw away” fashion, so this is a win-win. The only downside is that at busy times this process can cause delays.
Also because I run the business on my own sometimes it’s hard to switch from my designing brain to my accounting brain.
How have you navigated the pandemic so far?
It’s been tricky because in April last year so many things shut down so it was difficult to get supplies into the business. At that point, it also became difficult to ship things out because suddenly everyone was buying everything online. We lost around 400 orders in the post, which was not only expensive but also meant that customer service took over for a while. Luckily things are now much more back on track.
What’s next for Binge Designs?
I can’t wait to release some of the new designs and products we’ve been working on. It’s exciting to have started just doing tees but now we’re making rompers, dresses, shoes, and even kimonos. I have also partnered with an amazing company in America where we are currently working on collections for Trixie Mattel, Katya, and the new brand Hyper Iconic.
Do you have any advice for entrepreneurs starting their own business?
Don’t give up. Talk to everyone. Be ballsy. It’s always best for you to reach out to everyone you can to sell your hustle: if you don’t ask you don’t get.
What do you do to ensure Binge Designs customers feel accepted?
Binge has a very wide banner of acceptance. I’ve raised money for a wide range of charities including Trans Lives Matter and BLM recently as well as Terrence Higgins and AKT. I don’t believe in bullying or prejudice. If someone kicks off on our social media I’ve got no problem telling them where to go.
Where can people find you online?
- Website: www.bingedesigns.com
- Twitter: www.twitter.com/Bingedesigns
- Facebook: www.facebook.com/bingedesigns
- Instagram: www.facebook.com/bingedesigns